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May 2008, Business Fleet - Feature

How Vehicle Signage Can Boost the Bottom Line

“If 100 people walk by this car, I guess 99 would have to touch it,” says Richard Daniel,
owner of Stucco Works, regarding the synthetic stucco used to decorate six classic
Volkswagen Beetles. The company uses the decorated Bugs as fleet vehicles and
parks them outside of jobs.

By Lynn Tilton

Studies show that vehicle signage can generate impressions at a cost-per-thousand that’s far less than other forms of promoting your company. But with a scant 1.5 seconds for drivers to take in the message, effective sign design is key.

Tags: business promotion, marketing, vehicle signage

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The Credit Crisis Impact on Fleet? Look to 1973 for Clues

By Mike Antich
Fuel prices hit record highs. The cost of financing a fleet doubles. Used-vehicle values plummet. Dealers are unable to sell the vehicles they have in inventory. Geopolitically, the U.S. is embroiled in war and the macro-economy teeters on recession. If you think I'm talking about 2008, think again. The year was 1973.

Used-Vehicle Market Nosedives in October: More Downward Movement Anticipated

By Mike Antich
October was an extremely difficult month to remarket vehicles in the wholesale market as resale prices took a precipitous drop. Wholesale pricing, based on mixed mileage and seasonally adjusted, declined a record 6 percent in October. The lack of credit to both dealers and retail buyers has been the key catalyst contributing to the downturn in the wholesale market. The market forecast is gloomy until the credit gridlock is resolved.

Don't Let Drivers Grow Complacent with Lower Fuel Prices

By Mike Antich

94% of Fleet Managers Don’t Know the Whereabouts of Their Fleet Vehicles

By Mike Antich

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ARN Magazine - September/October 2008

In This Issue:
Coping with the New Small Car Reality, Nicholson Promoted to President of Enterprise, Hertz Franchisee Develops Opportunities in Mexico and much more…