By Lynn Tilton
Studies show that vehicle signage can generate impressions at a cost-per-thousand that’s far less than other forms of promoting your company. But with a scant 1.5 seconds for drivers to take in the message, effective sign design is key.
By Daryl Lubinsky
In light of skyrocketing fuel prices, all opportunities to improve your fleet’s routing efficiency should be examined, whether they’re technology-based products, do-it-yourself solutions or better communication with clients.
By Joan Shim
“I was just in an accident. What do I do?” Have you reinforced your procedures for handling a fleet driver in a damaged vehicle lately?
By Staff
Since the driver of a company vehicle is given a responsibility for an asset worth thousands of dollars and that costs thousands more to operate, the company has a responsibility to recognize and identify drivers who pose a risk.
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View the latest eNews DRIVING FORCE
By Mike Antich When looking ahead to the next 12 months, I foresee reduced operating costs for fleets offset by increased depreciation expense caused by anemic resale values and decreased incentive monies. Here’s why I believe this will be the case, along with other predictions for 2009.
By Mike Antich I can’t recall a year as tumultuous as 2008. The year started with the Jan. 1 termination of the $1.8 billion merger between GE and PHH and ended with the near bankruptcy of GM and Chrysler. In between, we witnessed record fuel prices, then a spectacular freefall in fuel prices, a dismal used-vehicle market, unprecedented credit gridlock, the inability of some fleets to order new-vehicles, and fleet delivery disruptions due to a UAW strike and an epic Midwest flood that submerged rail lines.
By Mike Antich
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In This Issue: Marketing & Sales, Legal, Near & Subprime, Buy-Here, Pay Here and much more…
