September 25, 2008
According to the recent study, 61 percent of new-vehicle shoppers say it is important to purchase a vehicle from a brand that is environmentally friendly.
Tags: Eco Watch Study , environmentally friendly , KBB, kelley blue book
August 21, 2008
Kelley Blue Book's Marketing Research recently announced the second quarter 2008 results of its consumer automotive perceptions research study, Brand Watch.
Tags: Exterior Design, Interior Design, KBB, kelley blue book
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View the latest eNews DRIVING FORCE
By Mike Antich In today's economic environment, push-back is emerging at some companies about company-provided executive vehicle fleets. As the economy worsens and ever-increasing amounts of taxpayer monies are being used to prop up financially distressed companies, a negative perception is growing about executive compensation and the different perks tied into these compensation packages.
By Mike Antich Fuel prices hit record highs. The cost of financing a fleet doubles. Used-vehicle values plummet. Dealers are unable to sell the vehicles they have in inventory. Geopolitically, the U.S. is embroiled in war and the macro-economy teeters on recession. If you think I'm talking about 2008, think again. The year was 1973.
By Mike Antich
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In This Issue: Election 2008: What’s at Stake for Auto Finance?, Subprime: Are You In or Out?, Experian Reports Second-Quarter Trends and much more…