May 15, 2008
The study revealed that Cadillac and Audi have the most increased brand perception among luxury new car shoppers.
Tags: Audi, Cadillac , kelley blue book, Kelley Blue Book Marketing Research’s Brand Watc, Luxury Sedan
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By Mike Antich The number one threat to fleets continues to be the price of fuel, despite the fact that fuel prices have been declining due to the global economic slowdown. Year-to-date, the cost of fuel has increased 30 percent in 2008 compared to 2007. The Energy Information Administration is projecting fuel to average $3.82 per gallon in calendar-year 2009. Fuel is the potential game changer of the fleet industry. Consider two recent examples as harbingers of things to come.
By Mike Antich Today, Oct. 7, the Federal Reserve Board announced that it is invoking emergency powers to create a special fund to support the U.S. commercial paper market. The announcement by the Federal Reserve allows corporations to bypass the current credit gridlock gripping the nation’s economy. This has an impact on the fleet market since one source of financing for large fleets is the commercial paper market.
By Mike Antich
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In This Issue: Aramark Reinvents its Uniform and Career Apparel Fleet, How the Pros Control Fleet Fuel Costs, Called to Depose in a Lawsuit? 10 Tips You Need to Know and much more…