September 25, 2008
According to the recent study, 61 percent of new-vehicle shoppers say it is important to purchase a vehicle from a brand that is environmentally friendly.
Tags: Eco Watch Study , environmentally friendly , KBB, kelley blue book
August 21, 2008
Kelley Blue Book's Marketing Research recently announced the second quarter 2008 results of its consumer automotive perceptions research study, Brand Watch.
Tags: Exterior Design, Interior Design, KBB, kelley blue book
July 31, 2008
Kelley Blue Book also launched KBB Green which offers Web visitors an alternative-fuel car guide, car-finding tools, forums and blogs.
Tags: KBB Green , KBB.com , kelley blue book, Top 10 Green Cars
May 15, 2008
The study revealed that Cadillac and Audi have the most increased brand perception among luxury new car shoppers.
Tags: Audi, Cadillac , kelley blue book, Kelley Blue Book Marketing Research’s Brand Watc, Luxury Sedan
March 20, 2008
The awards honor the top new auto brands based on consumer perception data from KBB marketing research.
Tags: BMW, Brand Image Awards, kelley blue book, Toyota, www.kbb.com
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By Mike Antich Today, Oct. 7, the Federal Reserve Board announced that it is invoking emergency powers to create a special fund to support the U.S. commercial paper market. The announcement by the Federal Reserve allows corporations to bypass the current credit gridlock gripping the nation’s economy. This has an impact on the fleet market since one source of financing for large fleets is the commercial paper market.
By Mike Antich Reducing unnecessary idling is the simplest and easiest way for a fleet to reduce fuel costs. Besides wasting fuel, excess idling also causes unnecessary emissions, noise pollution, and needless engine wear-and-tear. The amount of unnecessary idling varies by fleet, but some fleets have recorded idling as much as 35 percent of the time.
By Mike Antich
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In This Issue Better Selling Through Technology, The Compliance Side of Menu Selling, The Divide In Subprime and much more…