Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Vehicle Graphics Do's, Dont's, and Advice

November 2008, by Lauren Fletcher - Also by this author

 

Vehicle graphics are a way to advertise a business or create an identity for fleet vehicles. To explore the "do’s and don’ts" of vehicle graphics, and gather advice for fleets, Work Truck spoke with Scott Morrison, director of operations/logistics of SkinzWraps, Inc.; Steve Whitaker, vice president of sales of Signature Graphics, Inc.; and Trace George, president/CEO of VSP Marketing Graphics Group. Graphic examples are displayed throughout this article.

Vehicle Graphic Do’s

What steps should be taken in determining graphics to place on fleet vehicles and which vendors to select? Here are some helpful ideas.

  • Use an experienced vehicle graphics designer to create the original version of the image and text and have an experienced vehicle graphic professional measure the vehicle.
  • Consider and communicate durability requirements.
  • Review the graphics provider’s financial strength and developmental support tools.
  •  Request references and/or the design company’s portfolio. Because a local sign company can make signs doesn’t necessarily mean it can produce vehicle wraps, lettering, etc., for fleets.
  • Understand the value-added resources available from a supplier.
  • Use a certified graphic company to design and install fleet graphics.
  • Prepare an image that works appropriately with the vehicle.

Twitter Facebook Google+

Comments

Please note that comments may be moderated. 
Leave this field empty:
 
 

  1. 1. Kim Storozhuk [ August 10, 2015 @ 12:16PM ]

    I have been working with graphic designers and am looking into doing fleet wraps and food truck wraps for my clients. Custom Car Wraps have been really helpful with the design process and estimates. http://www.custom-car-wraps.com/fleet-graphics-and-fleet-vehicle-wraps/

  2. 2. Mike [ March 10, 2017 @ 07:44AM ]

    We have a national fleet of service vehicles. We have used Ads On Wheels for over 8 years. They are responsive to our multiple locations and do a great job. Just my 2 cents.

  3. 3. CRDWraps.com [ March 21, 2017 @ 10:26PM ]

    Amazing post..! Much needed one... Thanks for sharing.. Great list of dos and don't s , really helpful...
    https://www.crdwraps.com/

  4. 4. maxvehiclewraps.com [ May 08, 2017 @ 01:11PM ]

    Yes, it’s a great trend where the truck spoke about the company and telling the people what's the popular thing in the industry. These are really cool and awesome ideas of advertising truck wraps NJ are really good and an eye-catching way to grab the attention of the customers.

  5. 5. Cameron Ethridge [ September 05, 2017 @ 04:21AM ]

    As a outside design and fullfiillment professional I found this article very impressive. I can certainly relate to many of the issues covered here. As a side note, i have worked with many national printing and installation companies. After 15 years of kissing a lot of frogs, I have found that working with https://adsonwheels.com has yielded many happy and repeat clients. GREAT execution.

  6. 6. CRD Wraps [ October 30, 2017 @ 09:13PM ]

    Thanks for sharing this informative article. Really interesting to read. Shocked by these vehicle graphics horror. Makes us understand, how important is to find the professional and experienced designers for the advertising needs.

 

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

FleetFAQ

Fleet Faq Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All

 

Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All

 

Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All

 

Sponsored by

George Frink joined General Motors in 1966 to help the automaker boost its corporate fleet activity through the GM Fleet Section.

Read more

Blog

Market Trends

Mike Antich
Top Trends, Challenges, & Opportunities in South American Fleet Market

By Mike Antich
The South American fleet market has tremendous potential that will grow in tandem with the forecast of the region’s retail automotive market growing significantly by 2025, becoming one of the top three growth markets globally for light-vehicle sales.

IBM Watson Will Revolutionize Health Care: Can It Be Integrated into Fleet Processes?

By Mike Antich

View All

Driving Notes

Chris Brown
Hyundai Ioniq Plug-in Hybrid

By Chris Brown
The Hyundai Ioniq Plug-in Hybrid is the least expensive model on the market to offer electric-only range, while offering spirited driving performance and plenty of standard features.

2018 Range Rover Velar First Edition

By Mike Antich

View All

Nobody Asked Me, But...

Sherb Brown
Fleet Management 2.0

By Sherb Brown
Data is driving fleet decisions more than ever. Whether it’s big data or small data, fleet management is becoming less of an art every day and more of a science.

Ready or Not, Electrification Is Coming

By Sherb Brown

View All

Auto Focus

Chris Brown
Another Ridiculous “Used Fleet Vehicle” Scandal

By Chris Brown
While media reports concentrate on the sting and the “outrage,” where’s the empirical evidence that fleet vehicles are less mechanically sound than vehicles sold from private owners?

Will IoT Herald a New Era in Fleet Efficiency?

By Chris Brown

View All

STORE

Up Next

More From The World's Largest Fleet Publisher