Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Vehicle Graphics Do's, Dont's, and Advice

November 2008, by Lauren Fletcher - Also by this author


Vehicle graphics are a way to advertise a business or create an identity for fleet vehicles. To explore the "do’s and don’ts" of vehicle graphics, and gather advice for fleets, Work Truck spoke with Scott Morrison, director of operations/logistics of SkinzWraps, Inc.; Steve Whitaker, vice president of sales of Signature Graphics, Inc.; and Trace George, president/CEO of VSP Marketing Graphics Group. Graphic examples are displayed throughout this article.

Vehicle Graphic Do’s

What steps should be taken in determining graphics to place on fleet vehicles and which vendors to select? Here are some helpful ideas.

  • Use an experienced vehicle graphics designer to create the original version of the image and text and have an experienced vehicle graphic professional measure the vehicle.
  • Consider and communicate durability requirements.
  • Review the graphics provider’s financial strength and developmental support tools.
  •  Request references and/or the design company’s portfolio. Because a local sign company can make signs doesn’t necessarily mean it can produce vehicle wraps, lettering, etc., for fleets.
  • Understand the value-added resources available from a supplier.
  • Use a certified graphic company to design and install fleet graphics.
  • Prepare an image that works appropriately with the vehicle.

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  1. 1. Kim Storozhuk [ August 10, 2015 @ 12:16PM ]

    I have been working with graphic designers and am looking into doing fleet wraps and food truck wraps for my clients. Custom Car Wraps have been really helpful with the design process and estimates.

  2. 2. Mike [ March 10, 2017 @ 07:44AM ]

    We have a national fleet of service vehicles. We have used Ads On Wheels for over 8 years. They are responsive to our multiple locations and do a great job. Just my 2 cents.

  3. 3. [ March 21, 2017 @ 10:26PM ]

    Amazing post..! Much needed one... Thanks for sharing.. Great list of dos and don't s , really helpful...

  4. 4. [ May 08, 2017 @ 01:11PM ]

    Yes, it’s a great trend where the truck spoke about the company and telling the people what's the popular thing in the industry. These are really cool and awesome ideas of advertising truck wraps NJ are really good and an eye-catching way to grab the attention of the customers.

  5. 5. Cameron Ethridge [ September 05, 2017 @ 04:21AM ]

    As a outside design and fullfiillment professional I found this article very impressive. I can certainly relate to many of the issues covered here. As a side note, i have worked with many national printing and installation companies. After 15 years of kissing a lot of frogs, I have found that working with has yielded many happy and repeat clients. GREAT execution.

  6. 6. CRD Wraps [ October 30, 2017 @ 09:13PM ]

    Thanks for sharing this informative article. Really interesting to read. Shocked by these vehicle graphics horror. Makes us understand, how important is to find the professional and experienced designers for the advertising needs.


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