Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Managing Without a Fleet Manager

January 2017, by Amy Winter-Hercher - Also by this author

Hometown Home Care & Hospice currently leases 26 Ford Focuses. The branding on the vehicles serve as mobile billboards for the company.
Hometown Home Care & Hospice currently leases 26 Ford Focuses. The branding on the vehicles serve as mobile billboards for the company.

Not only did Hometown Home Health & Hospice need more vehicles to keep up with its growth, but it has also needed help managing its increasing service fleet.

“I don’t have a dedicated person to handle our fleet vehicles,” says James Reynolds, financial controller for Hometown Home Health & Hospice, a family-owned and operated health care provider headquartered in Lapeer, Mich. “Through Enterprise Fleet Management’s program, I can monitor vehicle repairs, insurance and fuel costs. I don’t have to hire a full-time fleet manager.”

Starting with only one company vehicle and three patients, Navneet Anand, a licensed physical therapist, opened the health care company — which specializes in home care — in 2003. Today, the company serves 1,500 patients in 23 counties across Michigan, according to Reynolds.

“As our business grows, working with Enterprise Fleet Management to expand our fleet provides more of our employees with newer, more reliable and fuel-efficient vehicles to help them serve patients throughout the region,” says Navneet Anand, Hometown’s CEO and president.

Fleet Management

In 2010, Hometown’s first lease agreement with Enterprise Fleet Management included two cars at a three-year contract. Two years later, Hometown’s renewed lease agreement went up to 20 vehicles. Today, the health care company leases 26 new Ford Focuses through Enterprise, according to Reynolds.

Because its clinicians (nurses, physical therapists, doctors) are driving to patients’ homes on a daily basis, Hometown needed a newer vehicle that was safe to drive. It chose the Ford Focus for both its reliability and fuel efficiency.

According to Reynolds, the new fleet vehicles have also helped with the company’s recruiting process.

“We found it easier to recruit clinicians if we provided means to get from one appointment to another,” says Reynolds. “It’s better for our employees to use company vehicles and not put wear and tear on their own vehicles.”

In addition to providing the vehicles, Enterprise offers fleets a routine service and maintenance program as well as a fuel card program that automatically monitors fuel purchases and miles for each vehicle. And when the lease is over, Enterprise will auction and resell the vehicles in the local market, according to the company.

For Reynolds, the repair and maintenance program has been one of the biggest benefits. Because clinicians take the company vehicles home each night, they can find a local repair shop within Enterprise’s repair program. That way, employees can get the vehicles fixed on the spot — wherever they are.

“With the maintenance program, we keep up with the mileage and take proactive decisions on the vehicles as soon as possible,” says Reynolds.

Moving Billboards

Providing home health care means a fleet vehicle could average 2,500 to 2,600 miles per month, according to Reynolds.

Because its fleet spends a lot of time on the road, the branded vehicles can be used as a good source for marketing.

“We use our vehicles as a mobile billboard,” says Reynolds. “Our vehicles help keep our name out there in the rural areas. It lets people know that if they are homebound, we can still provide them health care at their home.”

The vehicle decals include Hometown’s logo, phone number and website.

“The new vehicles can increase our employees’ job satisfaction, attract new talent and serve as mobile billboards with our logo on the side …” says Anand. “With the health care landscape changing so much in the last few years, our branded vehicles help remind residents they still have best-in-class options for choosing different health care providers.”

Some of the new fleet vehicles were unveiled at a health expo for senior citizens in Saginaw, Mich.
Some of the new fleet vehicles were unveiled at a health expo for senior citizens in Saginaw, Mich.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Sponsored by

The NETS is dedicated to mproving the safety and health of employees, their families, and members of the communities they live in.

Read more


Market Trends

Mike Antich
Upward Pressure on Fleet Costs Threatens to Increase TCO

By Mike Antich
Recently, I conducted a survey of several hundred fleet managers to identify emerging industry trends. One recurrent theme expressed by fleet managers was the concern that fleet costs are starting to experience upward pricing pressures. Here's what they told me.

How to Minimize Unauthorized Use of Corporate Assets

By Mike Antich

View All

Driving Notes

Mike Antich
2018 Chevrolet Equinox Diesel

By Mike Antich
The Chevrolet Equinox adds a 1.6L four-cylinder turbo diesel to its lineup of engine choices for 2018. The fuel-efficient turbo diesel generates 137 hp and 240 lb.-ft. of torque mated to a six-speed automatic.

2018 Volkswagen Tiguan

By Paul Clinton

View All

Nobody Asked Me, But...

Sherb Brown
Adapting to a Changing Tide

By Sherb Brown
Fleets are often the beta testers of the vehicle market. That shift away from compact sedans we saw in the fleet market a few years ago is playing out in real time in the retail market right now.

Keep Realistic Fleet Expectations

By Sherb Brown

View All

Auto Focus

Chris Brown
Market Forces Driving Car Rental in 2018

By Chris Brown
An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Trends Moving the Truck Market

By Chris Brown

View All


Up Next

More From The World's Largest Fleet Publisher