January 24, 2006
The International Automotive Remarketers Alliance (IARA) has launched an important industry initiative to develop the first-ever certification program for remarketers. Known as the Certified Automotive Remarketing program (CAR), it will be open to all members of IARA, along with nonmembers who meet the eligibility criteria. Currently, no such program exists for the remarketing industry. However, this is not the case in other industries.