Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Ram Trucks to Offer Factory-Installed Spray-On Bedliners

April 15, 2010

The Ram Truck Brand will begin offering customers a spray-on bedliner option for its 2010 model year 1500, 2500 and 3500 pickup trucks. Dealers will be able to order the factory-installed upgrade beginning immediately.

The spray-on bedliner option will be available on all Ram Truck trim levels (ST, SLT, TRX, Power Wagon and Laramie), all cab sizes (Regular, Quad, Crew and Mega) and all bed lengths (5-foot, 7-inch; 6-foot, 4-inch and 8-foot). Manufacturers suggested retail price is $450.

"Creating a stand-alone brand for Ram Trucks has allowed us to concentrate on how customers are using their trucks and what new features they'd like to see," said Fred Diaz, president and CEO, Ram Truck Brand, Chrysler Group LLC. "Spray-on bedliners are very popular with pickup owners, and we felt this factory-installed, factory-warranted option would be a welcomed response to our customers. We've taken our new lineup of award-winning Ram Trucks and made them even better."

The new Ram Truck factory-installed spray-on bedliners come with a 3-year, 36,000-mile warranty. They offer owners a number of benefits including a 10-pound weight savings over drop-in bedliners; a reduction in noise, vibration and harshness (NVH); chemical and abrasion resistance; improved in-bed traction and an improvement in perceived value.

"We expect the spray-on bedliner could quickly become one of our most popular Ram Truck options," said Joe Veltri, vice president of product planning, Chrysler Group LLC. "More than 90 percent of all truck owners want pickup bed protection, and spray-on bedliners are sometimes preferred over drop-in bedliners. Now Ram Truck offers both."

Chrysler Group has extensively tested its spray-on bedliners for UV stability and surface adhesion. The protective material is sprayed to a standard thickness of 3mm on horizontal surfaces - including the tailgate - and 2mm on vertical surfaces.

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