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Toyota Introduces Certified Used Hybrid Program

January 22, 2009

In an effort to attract new buyers to the hybrid market, Toyota launched the all-new Toyota Certified Used Hybrid (TCUH) program, an extension of the Toyota Certified Used Vehicles (TCUV) brand which provides added inspection and warranty coverage on certified used Toyota hybrids on Jan. 20.

"The program is a great way to increase awareness of certified used hybrid vehicles," said TCUV Marketing Manager, Steve Gallagher. "As more hybrids enter the used vehicle marketplace, Toyota Certified Hybrids offer high-quality options to customers interested in purchasing these fuel-efficient vehicles."

As the industry's first dedicated certified pre-owned program for hybrid vehicles, TCUH was designed to drive sales of certified used hybrids while expanding Toyota's customer base for these types of vehicles.

Customers benefit from additional inspection and warranty coverage on Toyota hybrids within the program. Each vehicle comes with the three-month/3,000-mile comprehensive warranty, seven-year/100,000-mile limited powertrain warranty and roadside assistance plan offered on traditional TCUV models. The program also brings added awareness to a pre-existing eight-year/100,000-mile factory hybrid battery warranty. The TCUH quality insurance inspection also includes 14 additional inspection points beyond the current TCUV 160-point quality assurance inspection. This expanded 174-point Toyota Certified Hybrid inspection includes examination of key hybrid components, such as the hybrid transaxle, control modules and battery.

The Toyota Certified program combines the confidence of purchasing a new vehicle with the value of a used vehicle to provide a "like new" ownership experience. Toyota certified used vehicles offer consumers a smart alternative to traditional used car options and give them the peace of mind they seek when purchasing a used vehicle.

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