Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Yokohama Launches Online Fuel Savings Calculator

July 29, 2010

Yokohama Tire Corporation has launched the "Fuel Savings Calculator," a Web-based interactive tool that performs a side-by-side comparison of Yokohama's fuel-efficient tires against competitors. The fuel savings are shown in three ways: the annual fuel savings per truck, annual fuel savings for fleet and annual gallons of fuel saved.

"The 'Fuel Savings Calculator' is specifically designed for fleet owners to see how much they can improve their bottom line by using our truck tires," said John Cooney, Yokohama director of sales, commercial division. "Fleet owners can easily see their annual fuel cost savings when comparing Yokohama tires - which include our Zenvironment line and the new 101ZL - against competitors. The 101ZL is on the EPA's SmartWay list of verified technologies for tires - one of eight Yokohama tires that are recognized as SmartWay low rolling resistance tires."

In addition, the "Fuel Savings Calculator" shows the total reduction of carbon footprint with the use of Yokohama tires. "Besides the pure monetary savings, there's also a 'green' benefit to the calculator," said Cooney. "With fleets being more environmentally focused, it's important for them to see how the right choice of tires can dramatically reduce the carbon impact on the environment. For example, a comparison between Yokohama tires and a competitor's shows more than 2,000 pounds of CO2 saved from being released into the atmosphere via gallons of fuel saved. It's another example of our commitment to produce environmentally-sound products."

The Yokohama Fuel Savings Calculator is housed within the commercial Web section at www.yokohamatire.com. To try Yokohama's "Fuel Savings Calculator," click here.

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