Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Volkswagen Considering Mid-size Pickup for U.S.

March 10, 2014

Photo of Amarok courtesy of Vokswagen.
Photo of Amarok courtesy of Vokswagen.

Volkswagen could introduce a mid-size pickup into the U.S. market if the Chevrolet Colorado and GMC Canyon fare well, North American CEO Michael Horn told AutoBlog.

The automaker currently produces the mid-size Amarok for the European market, and told AutoBlog that vehicle "is too small for the U.S." The automaker is considering resizing its Amarok.

The Amarok is offered in a single or double cab with a choice of two clean-diesel TDI engines. The vehicle is produced in Hannover, Germany, and Pacheco, Argentina.

In Europe in 2013, Volkswagen sold 314,400 light commercial vehicles including the Amarok, T5, Caddy, and Crafter.

Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

  1. 1. DrLou [ March 10, 2014 @ 01:08PM ]

    The problem isn't that the Amorak is too small, the problem is it's too expensive and uses engines with timing belts. Rubber belts don't hold up to heavy usage.

  2. 2. Greg M [ March 11, 2014 @ 11:21AM ]

    People will pay for quality vehicles, Volkswagen and the other German car makers have already proven this. This will be a game changer in the US truck market with the availability of a fuel efficient diesel engine in a smaller sized truck. For some reason the US truck makers can't seem to be able to offer a diesel engine in a 1/2 ton or smaller truck.

  3. 3. Mike Echelbarger [ March 11, 2014 @ 11:40AM ]

    These 4 door pickups give americas flexibility. And with a diesel, they will give near 40 MPG. Toyota Tacoma is perfect size for most F 150 owners. When diesels are common in this size PU, F 150 may still be industry leader, but will sell way less per year...even with the all aluminum concept. Ram has the smartest current strategy. Who leads next? VW? maybe.


Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Sponsored by

The stated mission of the Department of Energy is to ensure America's security and prosperity by addressing its energy, environmental, and nuclear challenges through transformative science and technology solutions.

Read more

Up Next

More From The World's Largest Fleet Publisher