Fisker Automotive Recruits First North American Retailers to Represent Premium Green Brand
Premium green automaker Fisker Automotive has appointed its first group of North American retailers to market and service its luxury plug-in hybrid vehicles, beginning with the $87,900, 100 mpg Karma sedan later this year. Thirty-two award-winning retailers have confirmed their intent to carry the Fisker marquee. The number puts the carmaker close to its goal of having 40 locations across the country by the end of June 2009.
All Fisker retailers are well-established operations familiar with premium brands, new technology and discerning clientele. Many are family-owned, each is active in giving back to their communities, and all understand the need to offer premium customers a vehicle that reduces environmental impact. A full list can be found at www.fiskerautomotive.com.
Fisker Board member Vic Doolan has been instrumental in guiding development of the company's retail network. Doolan led BMW NA and Volvo Cars NA to record sales in the 1990s and 2000s, and in so doing built solid relationships with top retail principals. "Our retail partners are our most important assets," he said. "To our customers, they are the face of the company. For that reason, we've chosen those who will give Fisker owners the comfort and confidence to drive the future."
By keeping startup costs low and not requiring floor-planning beyond demonstrator and display cars, Fisker is able to attract new franchises even in tough economic times. President Obama's recent pledge of $2.4B to support development of plug-in hybrid vehicles and battery technology is added incentive.
Fisker showrooms will reflect the company's concern for the environment and their vehicles' emission free capabilities. "They will be Eco-facilities, not Ego-facilities," Doolan said. Architecture calls for natural and sustainable materials like wood and textiles. An available solar-powered car port can keep demonstrator vehicles clean, dry, fully charged and ready to go.