Manheim Expands Mobile Auction Network
The new mobile units feature a new portability set-up that allows dealers to remove the “auction in the box” unit from the vehicle and facilitate an auction anywhere there is demand. (PHOTO: Manheim)
Manheim has added two new trucks to its fast-growing mobile auction network. The company also outlined plans to roll out up to eight additional mobile units later this year, bringing the total number in service to as many as 24 by year’s end.
The new mobile units, the first of which are being rolled out in Pennsylvania and Texas, feature a new portability set-up that allows dealers to remove the “auction in the box” unit from the vehicle and facilitate an auction anywhere there is demand, including dealerships, conference centers, warehouses…even open fields.
“Our customers tell us they need easier, more convenient ways to buy and sell,” said Janet Barnard, president of Manheim North America. “Backed by more than a decade of success in conducting mobile auctions, these sales are offering dealers in underserved markets another way to conduct business based on their needs.”
Highlighted by their enhanced portability and upgraded technology, the new units will offer dealers more flexibility and greater access to needed vehicle inventory while creating business efficiencies. All units are equipped with the same Simulcast capability offered by Manheim’s physical auctions, enabling auctioneer-led, live bidding on-premise as well as online. Manheim also provides the support services dealers have come to expect and appreciate, including financing, condition reporting, and inspection services.
Not only does Manheim bring the technology and expertise to host an auction on the dealer’s grounds, it also brings the buyers through its targeted marketing and sales efforts. Offering the largest and most advanced mobile sale offering in the industry, Manheim conducts more than 25 mobile auction sales each month, attracting more than 100 participating dealers on average at a typical sale. In addition to a broader buyer base, dealers who host a mobile auction also benefit from a reduction in transportation and travel costs normally incurred when bringing vehicles to a physical auction.
“The investments we are making in our mobile auction network represents our commitment to all of our customers – from small, independent dealers to large franchises and everyone in between,” said Barnard. “Not only are we better able to cater to their specific needs, but we’re also extending the reach and excitement of the live, wholesale auction experience.”