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’Gamification’ Helps Fleet Focus on Driver Safety

May 2016, by Amy Winter-Hercher - Also by this author

As his company continues to grow each year, Michael Crafton has taken fleet management more seriously. Part of this management includes protecting its fleet vehicles and their drivers.

“In our business, the biggest part is utilizing our vehicles,” says Crafton, president and CEO of Team 360, a building services and fire protection company. “We have taken a more aggressive approach on how to maintain these vehicles, track these vehicles, and protect our drivers.”

When looking for a better way to maintain his fleet, Crafton chose Zubie for its ease of use and the functionality of its web application. Through its connected car platform, Zubie offers business fleet tracking, analytics, and management capabilities.

So far, Crafton says the most helpful Zubie feature for his fleet has been the driver safety score, which measures each driver’s habits while behind the wheel.

“It’s been a great way to manage driver safety,” says Crafton. “It sets a tone that we want you to be safe and we are watching.”

Personal Safety Score

Team 360 relies on its vehicles to perform several services every day. Those services include fire protection (inspecting fire extinguishers, fire sprinklers, and fire alarms) and building services, such as kitchen equipment repair, building repairs, electrical systems, plumbing, and HVAC.

The fleet features a variety of trucks — including pickup trucks, box trucks, and lift trucks — as well as cargo vans and sedans.

The Zubie platform can measure a vehicle's fuel level, detect engine problems and check the battery voltage. Photo courtesy of Zubie.
The Zubie platform can measure a vehicle's fuel level, detect engine problems and check the battery voltage. Photo courtesy of Zubie.

Zubie helps Team 360 keep track of its vehicles, detect vehicle health, and monitor driver performance.

Providing a safety score from 0 to 100, Zubie calculates a score based on each driver’s behind-the-wheel habits; it measures driving incidents such as hard braking, aggressive acceleration, speeding, idling, and driving outside of work hours, says Crafton. Based on each score, the fleet receives a ranking of all its drivers.

Each Team 360 driver has access to his or her personal safety score. When a driver receives an alert that an “event” — such as speed or hard braking — occurred, he or she knows that same alert will be sent to the boss.

“It’s a powerful tool,” says Crafton. “It helps with safe driving and creates a really great culture of accountability.”

Crafton and his management team set up the system to send a weekly and monthly email with a ranking of all the drivers’ safety scores. This way, the fleet drivers with the best safety scores can be rewarded.

“We will reward them with different contests, such as gift cards for the top 10 safest drivers,” says Crafton, adding that the bottom 25% of drivers each month must attend a driver awareness safety meeting.

Zubie’s GPS tracking feature is used by Team 360’s dispatch team when it receives calls for on-demand services. A dispatcher can use the location tracker to determine which technician is closest to report for a last-minute job assignment, according to Crafton.

Additionally, Team 360 has started using Zubie’s feature that sends an alert if the program discovers engine problems or issues with the battery voltage. The system will even remotely check the vehicle’s fuel level.

Urban Demands

Michael Crafton stands in front of one of his company's Nissan NV cargo vans. Photo courtesy of Team 360.
Michael Crafton stands in front of one of his company's Nissan NV cargo vans. Photo courtesy of Team 360.

Team 360 is currently adding about eight to 10 vehicles per month. Because the company had been purchasing so many vehicles, Crafton recently switched to a leasing program through Enterprise Fleet Management. Currently, each vehicle is on a four-year lease with a buyout option at the end.

The company began with box trucks and then switched to Nissan vans when the company increased its urban routes with frequent stops. “The box trucks are hard to maneuver in downtown areas and don’t fit in a regular parking space,” Crafton says.

With vehicles putting on anywhere from 30,000 to 60,000 miles per year, Team 360 aims to get a lot of mileage out of its vehicles. According to Crafton, the company’s strict in-house maintenance schedule helps keep the vehicles running longer.

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