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Ford Fiesta Earns 2010 IIHS Top Safety Pick Award

August 26, 2010

2011 Ford Fiesta

The 2011 Ford Fiesta is the first mini-car to earn a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS) since the introduction of a new roof strength test. The award applies to vehicles built after July 2010.

The Fiesta is the eighth Ford Motor Company vehicle to earn the Institute's top designation - breaking a tie with Toyota for the most "Top Safety Picks" of any automaker.

Fiesta's extensive use of high-strength steels, Trinity front crash structure, Side Protection and Cabin Enhancement Architecture and advanced airbag technologies helped the car perform well in IIHS testing. Fiesta's energy-absorbing body structure is optimized for strength and stiffness and designed to absorb and redirect crash forces away from the passenger compartment. Plus, it features the most standard airbags in its segment, as well as standard electronic stability control.

"Fiesta is proof that a small car can deliver big safety, and earning a Top Safety Pick further demonstrates Ford's commitment to providing all of our customers with world-class crash protection," said Sue Cischke, Ford's group vice president of Sustainability, environment and safety engineering. "Fiesta combines rigidity and more airbags - smartly deployed - than its competition, as well as standard stability control."

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