January 2011, Business Fleet - Cover Story
A Plan for Growth
Since Will Smith joined Vector Resources, the company has expanded from a cable installation business to a major IT network provider for Fortune 500 companies. Learn how Smith has managed the fleet to keep pace.
Vector’s superhero-themed truck-wrap initiative was developed in-house under the direction of Robert Messinger, Vector’s executive vice president of sales and operations.
Making a Statement
Another new fleet initiative is the addition of vinyl-wrap graphics to Vector's largest vehicles. The graphics depict a striking business woman dressed in a pinstripe power suit, striking a triumphant pose in front of a trio of networking servers. However, this particular businesswoman also sports a navy blue mask and cape, standing under a caption that reads: "Vector Superheroes Connect People to Information."
The truck-wrap initiative was developed in-house under the direction of Robert Messinger, Vector's executive vice president of sales and operations. "We wanted something that would grab people's attention, and based on the feedback we're getting, we have achieved that," Messinger says. "It's not complicated: We wanted folks out there to notice our trucks, and it's working."
"The owners of our company have a vision: That IT networks are positioned to drive companies, but that you need a confident, trustworthy professional to get you there," adds Vector's marketing director, Phil Bonney. "That's how we came up with the superhero idea. It promotes Vector's front-edge approach."
The vinyl wraps could soon appear on the service vans as well. Bonney and Smith share the belief that the moves the company has made on the fleet side will benefit Vector's continued growth. To that end, Smith has added a quarterly inspection program to Enterprise's service and rotation schedule, and company policy mandates that every driver complete a pre-trip visual inspection to be sure the vehicles look their best.
"We remain focused on the fact that our fleet is an important part of our company image," Smith says. "We keep our vehicles clean - always have, always will. Our truck-wrapping initiative only underscores this."
Vector Resources by the Numbers
The Vector service and installation fleet started with four vehicles in 1999 and will grow to 34 by the end of 2011. Currently, that fleet includes:
- Five Chevrolet or GMC medium duty box trucks with built-in mobile workstations;
- Two Chevrolet Silverado 3500 stakebeds;
- Six pickups, including three Silverados, one Toyota Tacoma, one Toyota Tundra and one Ford F-150; and
- 17 service vans, including 11 Chevrolet Expresses and six Ford Econolines.
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