Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Daimler to Discontinue Sterling Brand

October 14, 2008

The Sterling Trucks brandwill be discontinued effective in March 2009, according to Daimler Trucks NorthAmerica. The company reports that additions to the Freightliner and WesternStar product ranges will be made to address market segments that have beenserved exclusively by Sterling offerings inthe DTNA stable.

Daimler cut its estimate of heavy truck sales in North America by 20 percent to 294,000 vehicles.

By closing two factories in Ontarioand Oregon, itwill decrease its capacity by 20 percent and expects to increase annualearnings by $900 million by 2011.

Twitter Facebook Google+

Comments

Please note that comments may be moderated. 
Leave this field empty:
 
 

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

FleetFAQ

Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All

 

Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All

 

Sponsored by

In terms of motor vehicle records (MVRs), expungement is a legal procedure to remove from view part of an individual's driving record.

Read more

Article News

Popular Stories

Up Next

More From The World's Largest Fleet Publisher