Mercedes-Benz, Infiniti Rank First in Total Quality Survey
Mercedes-Benz and Infiniti tied for first for satisfying customers in the first three months of ownership, according to the annual survey by Strategic Vision, an automotive research firm in San Diego.
Volkswagen scored highest of all multi-brand automakers. General Motors and Hyundai led as “most improved” automakers. GM won 11 of 19 segments, and Hyundai gained ten points over last year’s survey, adding to its impressive showing in J.D. Power’s Initial Quality Study.
The study, called the Total Quality Index, measures new vehicle owner satisfaction. Close to 40,000 buyers were asked how much they like their vehicle overall; how many glitches they found; how much quality they perceive in the packaging and performance; how emotionally attached they are; and whether they would buy the car again if they had the chance.
J.D. Power and Associates Initial Quality Study surveys consumers only on things gone wrong in the first 90 days. Total Quality Index show how brands scored in the consumer survey. Based on a 1,000-point scale.
Industry avg. 858
Land Rover 849