Kelley Blue Book Announces 2009 Brand Image Award Winners
On March 12, Kelley Blue Book announced the winners of the 2009 Brand Image Awards. The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
The 2009 Brand Image Awards, presented to the top brands in 10 categories, are based on consumer automotive perception data from Kelley Blue Book Market Research's Brand Watch study. Brand Watch is an online brand perception tracking study tapping into 12,000-plus in-market new-vehicle shoppers annually on Kelley Blue Book's Web site The Brand Watch report provides a detailed look at in-market new-vehicle shoppers' perceptions of brands, and important factors driving their purchase decisions while they are in the midst of the shopping process.
KELLEY BLUE BOOK'S 2009 BRAND IMAGE AWARD WINNERS
Best Value Brand: Toyota
Coolest Brand: BMW
Most Family-Friendly Brand: Toyota
Most Rugged Truck Brand: Ford
Best Performance Brand: BMW
Best Comfort Brand: Cadillac
Best Exterior Design Brand - Luxury: BMW
Best Exterior Design Brand - Non-Luxury: Nissan
Best Interior Design Brand: Cadillac
Best Prestige Brand: Mercedes-Benz
For more information about the 2009 Kelley Blue Book Brand Image Awards, please visit www.kbb.com/2009brandimageawards.