Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Ram Offers 1500 Model for Texas

March 16, 2016

Photo courtesy of FCA US.
Photo courtesy of FCA US.

FCA US will begin offering the 2016 Ram 1500 Yellow Rose of Texas, a half-ton pickup that will be sold only in that state starting in April.

The pickup would follow the Ram Lone Star edition that marked the brand's first Texas-only pickup. The Ram 1500 Yellow Rose of Texas edition is distinguished by its Stinger Yellow paint package and will be offered in half-ton rear-wheel and 4x4 crew cab versions of the Ram 1500 Lone Star.

"The importance of the Texas truck market cannot be overstated," said Mike Manley, head of Ram Brand for FCA Global. "That's why the Ram Truck brand has worked year after year to deliver hard-working trucks that serve the communities across the Lone Star state."

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