Black Book Introduces Mobile App

Black Book has introduced the second-generation of its mobile app, Black Book Digital, with an updated design and simple-to-use features, the publisher announced Tuesday.

The application is available for iOS or Android mobile devices.

Black Book Digital allows users search for vehicles and valuation data, including VIN scanner technology. The application offers vehicle valuation data with additional modules that include Carfax and AutoCheck, trends, vehicle specifications, photos, Demand Index, and market report information.

Black Book Digital eliminates the need to rely on inconsistent Wi-Fi networks, by allowing users access to valuation data offline. Users can also leverage Black Book Digital's Q-List, which helps automotive professionals manage inventory and share information with others in their decision channel.

"Mobile usage among automotive professionals is expected to continuously grow in the coming years, and we now have devices that offer cutting-edge technology and features," said Mike Williams, Black Book's vice president of direct sales and mobile. "Black Book Digital is designed to enable and empower these professionals so they can think faster, think smarter, and ultimately make more profitable decisions whether they're in the field, at an auction, or on the sales lot."

Black Book executives believe a vast majority of automotive professionals leverage mobile technology at an auction, and that number is expected to grow further in the coming years.

"I utilize mobile technology six days a week, mainly for appraising cars, auctions, trade-ins and market reports," said Jim Bailey of Jefferson Motor Company/Jefferson Ford.

Originally posted on Automotive Fleet