Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

GM's New Cadillac Crossover SUV Will Be Named SRX

January 15, 2002

General Motors Corp. announced on Jan. 15 that its new Cadillac sport utility-like vehicle, aimed at a younger audience and to go on sale in the second quarter of 2003, will be called the SRX.One of five new Cadillac products planned for production during the next year and a half, the SRX marks Cadillac's entry into the fast-growing "crossover" segment, which combines thefunctionality of SUVs with a car-like ride.The Cadillac SRX was inspired by the 2001 Cadillac Vizon concept car, according to Mark LaNeve, Cadillac general manager. LaNeve revealed plans for the SRX in a speech given Jan. 15 at the Automotive News World Conference in Dearborn, Mich.The SRX crossover and the CTS entry-level luxury sedan both sport Cadillac's newsharp-edge design, which is designed to appeal to younger buyers and expand Cadillac's sales base.Cadillac buyers at present have an average age of 59.
Twitter Facebook Google+

Comments

Please note that comments may be moderated. 
Leave this field empty:
 
 

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

FleetFAQ

Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All

 

Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All

 

Sponsored by

A charter member of the Automotive Fleet and Leasing Association (AFLA), Soell still attends meetings whenever his courtesy-delivery schedule allows.

Read more

Up Next

More From The World's Largest Fleet Publisher