Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Toyota Leading Asian Automakers' Incursions into U.S. Truck Market for 2002

January 2, 2002

Thousands of Americans have switched car or truck brands this year as Asian makers led quality studies and offered a wider variety of trucks, according to a Bloomberg News story by Jeff Green.Asian vehicle makers are forecast to end theyear with a record 30.3 percent of the biggest market, the fifth year of gains over General Motors Corp., Ford Motor Co., and DaimlerChrysler AG.The trend hurts the U.S. makers because light trucks generate most of their profits, according to industry analysts. "This is the biggest threat to General Motors, Ford andChrysler's traditional brands, ever," said Art Spinella, an analyst with Bandon, Ore.-based CNW Marketing/Research Inc., which tracks auto trends for 1,200 clients including the Federal Reserve."If [the domestics] keep losing truck market share, they're basically doomed," Spinella remarked. "That's the only thing they makemoney on."The domestic share of General Motors, Ford and Chrysler will probably shrink to 63.2 percent for all of 2001 from 71.4 percent in 1997,DRI-WEFA forecasts. By 2010, domestic brands will fall to 57.9 percent and Asia's share will rise to 32.7 percent, according to projections.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Sponsored by

In leasing lore, Hubert Ryan and the Hertz Corp. are inextricably intertwined.

Read more

Up Next

More From The World's Largest Fleet Publisher