Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Ford Banks on the F-Series Pickup

February 6, 2002

Ford Motor Co., looking over its shoulder at a growing crop of pickup rivals, will invest $1 billion to $1.5 billion to revamp its top-selling F-Series truck, according to the Detroit Free Press.Jim Padilla, head of Ford's North American operations, told the Financial Times that Ford will spend about $7 billion a year todevelop cars and trucks.The F-150 is expected to receive a major refreshing but perhaps not a full redesign next year as a 2004 model, according to industry analysts.Ford spokesman Jim Bright confirmed the spending figures but would not comment on timing for the new truck.The F-Series, which includes the F-150, has been America's best-selling vehicle for 20 yearsand best-selling truck for 25 years. Thanks in part to zero percent and low-interest financing and other incentives, the F-Series sold a record 911,597 units last year. That's the most for any car or truck since 1972, when the Chevrolet B-cars, including the Impala and Caprice, racked up more than a million sales.
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