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Blue Wireless Announces Agreement With DaimlerChrysler Research and Technology

March 25, 2002

Blue Wireless, Inc., a provider of Adaptive Personalization and Multimedia Content Management technologies, announced Mar. 25 a trial agreement with DaimlerChrysler Research and Technology North America, Inc., to trial an Adaptive Personalization of Email solution designed specifically for the in-car environment.

According to Blue Wireless, their Adaptive Personalization technology solves key usability problems of small screen and voice interfaces by automatically prioritizing and delivering information based on learned preferences. The company’s first application using this technology, Adaptive Personalization of Email, learns users’ preferences through normal interactions and reorders incoming emails to meet those preferences, without requiring users to explicitly personalize their services. The technology continuously learns and updates users' preferences as they change over time. According to the companies, with this trial, DC-RTNA trial participants will be able to use any telephone to access their corporate emails via a voice interface. The trial will last for 90 days and will focus on evaluating the functionality and improved productivity of the Adaptive Personalization technology. Blue Wireless will use Voxeo, an integrated voice services company, to host the telephony component of the trial. "We believe that Blue Wireless’ Adaptive Personalization can improve the usability of enhanced mobile services and increase user productivity," said Peter Schaefer, vice-president & COO at the DaimlerChrysler Research and Technology Center in Palo Alto, Calif. "More importantly, by automatically presenting important information first and reducing the effort a user takes to access information, this technology will help to improve safety in the in-car environment by letting the driver focus on the road." "We’re very excited to be working with a leader in Telematics to evaluate this unique technology," said Linda Standen, CEO at Blue Wireless. "We believe that intelligently learning users’ preferences and automatically prioritizing information delivery will be a key component in maximizing the usage and adoption of telematics and other mobile services. This approach to personalization extends beyond voice access to email, greatly enhancing the feature functionality of a variety of mobile applications."About Blue Wireless Blue Wireless develops Adaptive Personalization and Multimedia Content Management technologies. For more information contact David Hudson, SVP sales and co-founder at (650) 552-0645 or [email protected], or visit www.bluewireless.com. About DaimlerChrysler Research and Technology North America, Inc. (DC-RTNA) Headquartered in Palo Alto, Calif., DaimlerChrysler Research and Technology North America, Inc. consists of two research centers. The Research and Technology Center in Palo Alto and the Vehicle Systems Technology Center in Portland, Ore. conduct telematics and transportation services related research, forge joint projects with local researchers, host scientists from DaimlerChrysler laboratories, and foster relevant research at universities and institutes, according to the company. In April 1997, DC-RTNA introduced its Internet-on-Wheels concept car - the first prototype of an operable car that's on-line - which was introduced to the Smithsonian's Permanent Research Collection in 1998. The Palo Alto research center also supports DC Venture, the DaimlerChrysler investment group, with respect to strategic investments in telematics and mobile e-commerce companies.

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