Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Audi Vows to Pass BMW

April 11, 2002

Volkswagen AG's Audi luxury division has set a goal of selling more than 200,000 cars a year inthe United States within a decade and passing Bayerische Motoren Werke AG, Audi's top U.S. executive said, according to a Bloomberg News story by Jeff Green."I see Mercedes. I see Lexus. They're leftand right. But right in the crosshairs is BMW," Len Hunt, vice president heading Audi of America, said in an interview. "Fill the product holes with the right cars, and we'll do the rest."Audi plans to spend $10.1 billion from now to 2006 to develop vehicles.Audi's U.S. sales in the first quarter rose 2.9 percent to 20,052 cars, while BMW sold 54,392 cars and light trucks, a 16 percent gain.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All


Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All


Sponsored by

Sam Penn contributed significantly to the growth of fuel and vehicle management services and PHH's domestic vehicle management services.

Read more

Up Next

More From The World's Largest Fleet Publisher