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Buyatoyota.com Customer Wins $10,000

April 18, 2002

According to Toyota, since 1999, Internet users who logged ontowww.buyatoyota.com have had the chance to win $10,000 annually. They couldregister online or at any buyatoyota.com kiosk at an autoshow held throughout the Southeast in Florida, Georgia, Alabama, and North andSouth Carolina. The winner for 2001 filled out her registration online and nevergave it a second thought, she said. This week, according to Toyota, she has won $10,000 cash.It still didn't register for Sharon Kendrick, 27, even as Southeast ToyotaDistributors, LLC (SET) eBusiness Consumer Manager Elton Pride tried toconvince her that the money was hers, no strings attached. "I thought hewas going to ask me to buy something," she recalled, "or that it was somekind of joke."Recently, Toyota says, Kendrick was flown from her home in SouthRiver, New Jersey to Deerfield Beach, Florida for the official checkpresentation. "The buyatoyota.com $10,000 giveaway is both exciting forSoutheast Toyota dealers and for our 2001 winner, Sharon Kendrick," saidPride. "The sweepstakes creates excitement for everyone."Kendrick said she will use her newfound cash to travel with her sister, andshe will invest the rest. She's going to hold off on buying a new Toyotafor now, her 1984 Toyota Tercel, she says, is "holding up just fine."The $10,000 giveaway is sponsored by SET and Southeast Toyota DistributorsDealers to promote buyatoyota.com. Claiming to be ranked first among Toyota's Americandistributors in sales and customer satisfaction, Southeast ToyotaDistributors, LLC, (www.buyatoyota.com) is a franchiseddistributor of Toyotas. The company distributes vehicles to163 Toyota dealers in Alabama, Florida, Georgia, and North and SouthCarolina. Headquartered in Deerfield Beach, Florida, SET is owned andoperated by JM Family Enterprises, Inc., a diversified automotive corporation.
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