Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Ford, DaimlerChrysler Add Incentives on Small SUVs

April 8, 2002

Ford Motor Co. and DaimlerChrysler AG, the No. 2 and No. 3 automakers in the U.S., have added discounts on small sport utility vehicles as rivals cut into sales of the Ford Escape and Jeep Liberty, according to a Bloomberg News story by Bill Koenig.Ford is offering $500 rebates nationally on Escape, and dealers where competition is sharpest may bump that to $1,000, said spokeswoman Susan Krusel.DaimlerChrysler added $1,000 incentives on leases for Liberty in the Northeast U.S. including New York, Philadelphia and Boston, according to spokesman Marc Henretta.The market for small SUVs has become more competitive with the entry of the Liberty, Hyundai Motor Co.'s Sante Fe, and a redesigned CR-V model from Honda Motor Co.Ford's Escape sales dropped 28 percent to 29,964 in the first quarter, while sales rose 64 percent for both Honda's CR-V, to 39,053, andHyundai's Santa Fe, to 17,870.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Sponsored by

Charles Bowen has been retired from the transportation industry since Sept. 15, 2011.

Read more

Up Next

More From The World's Largest Fleet Publisher