SmarTire Systems Inc., a developer of tirepressure and temperature monitoring technology, announced Apr. 24 ajoint promotional campaign with The Tire Rack to support a U.S.national tire safety initiative. For the month of May, the twoCompanies will promote the importance of tire maintenance through theinstallation of SmarTire's tire monitoring products. Consumers fromNorth America will be offered a discount on a SmarTire product duringthis period and should contact The Tire Rack at 888/541-1777 (USA)or visit www.tirerack.com
for additional information.
The Tire Rack says it is one of America's oldest and largest "customerdirect" high performance tire and wheel distributors. Since 1979, TheTire Rack has grown to become a national distributor of highperformance tires, road wheels and suspension products. The Tire Rackis also a continuing distributor of SmarTire's pressuremonitoring systems.
The U.S. national tire safety initiative is the firstindustry-wide campaign dedicated to educating drivers about theimportance of tire care and maintenance. The event is an initiative ofthe Rubber Manufacturers Association.
"Never before has tire safety been so prevalent in the media andin people's minds. It was the tragic accidents during the summer of2000 involving tires that prompted the creation of the TransportationRecall Enhancement Accountability and Documentation (TREAD) Act. Thisgroundbreaking legislation calls for the National Highway TrafficSafety Administration (NHTSA) to define new tire safety standards thatwill require tire pressure warning devises on new passenger cars andlight trucks sold in the U.S. after 2003," comments Robert Rudman,president and chief executive officer of SmarTire Systems Inc.
"We are delighted that the Rubber Manufacturers Association isspearheading this industry-wide tire safety initiative", added Rudman."Increasing the awareness about the importance of tire care andmaintenance through educational programs is an excellent step towardimproving tire safety. With our distributor The Tire Rack, SmarTireintends to further promote tire safety and maintenance by introducingconsumers to our tire monitoring products for passenger cars and lighttrucks." "This is an excellent opportunity for consumers to take advantageof a special promotional offer and improve the safety of their vehicleand tires."
Since 1987, SmarTire has pioneered the research and development oftire monitoring technology and has advocated that tire monitoring willbecome the next major breakthrough in vehicle safety following airbagsand anti-lock brakes, according to the company. With the new Transportation Recall EnhancementAccountability and Documentation (TREAD) Act, improved tire safetystandards will require tire pressure warning systems on new passengercars and light trucks produced in the U.S. after 2003.
SmarTire develops and markets tire monitoringsystems for all sectors of the automotive and transportationindustries. Additional information can be found at www.smartire.com.