Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Volkswagen Enters U.S. Luxury Market With W8 Passat

April 25, 2002

Volkswagen AG is using a $37,900 version of the Passat sedan to enter the U.S. luxury market at the same time it's adding less expensive models to keep younger buyers, said the German automaker's top U.S. executive, according to a Bloomberg News story by Jeff Green.The W8 Passat, with Volkswagen's first 8 cylinder engine, will sell 5,000 models ayear, according to Frank McGuire, vice president in charge of Volkswagen in the United States.The W8 is part of a lineup expansion that may take Volkswagen to 600,000 cars and trucks in the U.S. within five years, up from 355,931 last year, McGuire said.There is also a $38,700 station wagon.
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