Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Hot-Selling Honda Civic Hybrid May Stir Consumer Interest

May 15, 2002

The Honda Civic Hybrid, which reached dealerships in April, is the first established mainstream vehicle to be equipped with a combination gasoline-electric power system. Americans have never been enamored with cars that have any hint of electric power; buyers have been turned off by high prices and performance limitations. Some people, however, think the new Honda could be the first hybrid that will appeal to a larger number of Americans, according to the Associated Press.That doesn't mean Americans don't like the idea of hybrid cars. A recent survey by J.D. Power and Associates, a market research firm based in Agoura Hills, Calif., found that 60 percent of5,200 new car buyers said they would consider buying a hybrid. If, that is, the technology were available in the car they already drive, said Thad Malesh, director of J.D. Power's alternative power technologies.The Civic Hybrid might be the car that provides a breakthrough in hybrid car manufacturing, according to Malesh. It's larger than the initial offerings from Honda and Toyota, and the Civic is already the nation's best-sellingcompact car, with more than 330,000 sold last year.
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