Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Interior Motives: U.S. Automakers Focus on Making Insides Appealing

May 23, 2002

With consumers flocking to brands known for attractive, well-crafted cabins (think Volkswagen, Audi and Lexus), domestic automakers have revamped their design organizations in ways that are bringing interiordesign to the fore, according to the Detroit Free Press.The idea, according to the Free Press, is to create more beautiful, better-built interiors, areas in which domestic designers freely admit they've lagged behind key European and Japanese rivals.
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