Land Rover's New Ad Campaign Spearheads Push to Double Sales
Land Rover, Ford's United Kingdom-based sport utility vehicle-making subsidiary, hopes to double its sales in the United States market this year and has launched a major new advertising campaign on the latest Range Rover to spearhead the sales drive. In 2001, Land Rover sold a total of 27,200 units in the United States.Land Rover North America launches the latest Range Rover SUV in an extensive all-print campaign breaking in June publications. Omnicom Group's GSD&M, Austin, Texas, uses the new tag "Higher ground" for the brand's top-of-the-line model, with a nearly $70,000 sticker price. This year Land Rover is benefiting from the addition to its U.S. lineup last year of the Freelander compact SUV. Land Rover sold 11,700 units in the United States in April against 7,100 units a year ago. Some 4,600 units of April's total were accounted for by the Freelander model.