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BMW Cars to Star in Online Movie Sequel

June 10, 2002

Buckle your seat belts. BMW of North America is rolling out a sequel to its online movieseries, The Hire, according to a USA Today story by Michael McCarthy.The Germany-based automaker has begun producing a second group of short films that will launch on the Web this fall. British actor Clive Owen, star of the feature film Croupier, again will take the wheel as the mysterious driver-for-hire who took co-stars such as Madonna on the ride of their lives (in BMWs, of course) in the first series."The films have attracted quite a following," said Jim McDowell, vice president of marketing for BMW. "We want to keep the enthusiasm going." The second lap in the critically well-received series will be three films vs. four last year.
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