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Car Buyers' Favorite Colors Tracked by Experts; Silver Takes Top Spot

June 21, 2002

Gold may be the standard but silver is the most precious color for attracting car buyers, according to the woman in charge of such mattersat the Chrysler Group of DaimlerChrysler AG.“From automobiles to appliances, silver will be a strong color for many mainstream products,”said Margaret Hackstedde, director of color, fabric and mastering design, according to the Associated Press.One of every four vehicles sold by Chrysler is silver, Hackstedde said.The automaker plans to introduce more shades of silver for the 2003 model year. Silver was voted the most popular color in 2001 in an annual survey taken by Dupont Automotive, according to AP.
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