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DaimlerChrysler Sets Maybach U.S. Debut for 2003's 2nd Quarter

June 29, 2002

DaimlerChrysler AG's U.S. Mercedes-Benz unit plans the first U.S. deliveries of its Maybach luxury sedans, designed to compete with RollsRoyce and Bentley models, in next year's second quarter, according to a Bloomberg News story by Jeff Green.The automaker will begin taking orders for the sedans, expected to start at less than $300,000,at 85 dealers in September, said Mercedes-Benz U.S. Chief Executive Officer Paul Halata in an interview in Detroit. The Stuttgart, Germany-based company already is selling Maybachs in Europe.Mercedes-Benz added Maybach cars to counter Bentley sedans planned by Volkswagen AG and a new Rolls Royce that Bayerische Motoren Werke AG expects to begin selling next year.Mercedes expects to sell 1,000 Maybachs a year, including about 400 in the U.S. Worldwide demand for so-called super luxury models costing more than $250,000 is about 8,500 cars, Halata said.The Maybach 57 went on sale in Germany last month for 310,000 euros ($307,500), while the Maybach 62 starts at 360,000 euros. U.S. prices have not been set, according to Halata.
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