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Ford's Land Rover Unit Expects Sales in the U.S. to Increase 70%

June 7, 2002

Ford Motor Co.'s Land Rover luxury sport utility unit expects a roughly 70 percent increase in sales in the U.S. this year thanks to new models, and aims to double sales volume to about 100,000 vehicles annually withinabout four years, Steve McKnight, general manager of Land Rover North America, said June 6, according to a Wall Street Journal story by Gregory White.Speaking at a media event to launch the newlyredesigned 2003 Range Rover SUV, Land Rover's top-of-the-line model, McKnight said the unit expects to sell about 46,000 vehicles in the United States this year, up from 27,204 last year, thanks to increased sales of the newRange Rover, as well as the Freelander, a lower-priced compact SUV introduced in December 2001.Land Rover also will bring out an upgradedversion of its midrange Discovery SUV this summer with a number of refinements and a more powerful engine, according to the Journal. Late this year, the brand willadd a three-door version of the Freelander, which now is sold only as a four-door.
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