Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Women Spur Growth in Truck Sales

July 23, 2002

Trucks are no longer just a guy thing. Women are becoming a force in the truck market, buying more sport utility vehicles, pickups and minivans combined than ever before, according to a survey conducted by R.L. Polk Automotive Intelligence.Almost twice as many women are buying SUVstoday than five years ago, although fewer are buying pickup trucks, according to the Washington Times. Women are buying SUVs more than any other new auto, surpassing thetraditionally more popular midsize car.Paul Taylor, chief economist for the National Automobile Dealers Association (NADA), said the compact SUVs, such as the RAV4 and the Highlander, are part of a category of SUVscalled crossovers that is accounting for all of the growth in the market. These SUVs are built on platforms designed for cars, so the vehicles ride and handle more like a car than a traditional SUV."This category is expected to be very strong for the next 10 years," Taylor told the Washington Times. "New vehicle offerings that are more fully responsive to customer needs are what's driving sales growth in our industry."
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