Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Automakers Add Amenities to Broaden Trucks' Appeal

August 30, 2002

The pickup has gone plush. In an effort to appeal to a broadening range of drivers and keep fueling sales, manufacturers are rolling out trucks that couldn't be further from those hard-riding, vinyl-seated rigs of a few years back, according to the Wall Street Journal.A few months ago, General Motors Corp. introduced four-wheel steering for easier parking, while the newly redesigned Ram from DaimlerChrysler AG's Dodge unit has grocery-bag hooks and center armrests that double as laptop workstations.Manufacturers are putting a new polish on pickups because they are highly lucrative products in an industry that struggles to earn a few hundred dollars in profit on a passenger car. Sales of full-size pickup trucks are up 4.6 percent so far this year, according to market research firm J.D. Power and Associates.
Twitter Facebook Google+

Comments

Please note that comments may be moderated. 
Leave this field empty:
 
 

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

FleetFAQ

Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All

 

Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All

 

Sponsored by

Four Wheels was the original company name of the leasing giant now known as Wheels Inc.

Read more

Up Next

More From The World's Largest Fleet Publisher