Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Chrysler Signals Shift in Sales From SUVs to Smaller Vehicles

August 8, 2002

The head of DaimlerChrysler AG's Chrysler Group, signaling an important shift, says he wants to refocus Chrysler on passenger cars, according to the Wall Street Journal.Tilting Chrysler's future product program toward cars, at least in the medium term, would mark a change in direction for the third-largest player in the U.S. car market. From the mid-1980s, Chrysler was the most aggressive among Detroit's Big Three in moving its customers out of cars and into light trucks, minivans and sport-utility vehicles.In a speech to an industry conference, Chrysler CEO Dieter Zetsche said two-thirds of the 21 new or restyled models Chrysler plans to launch during the 2003 to 2005 model years will be passenger cars. The models will be critical to Chrysler's goal of increasing its annual sales by one million vehicles a year, or more than 40 percent from 2001 levels, over the next five to 10 years, he said, according to the Journal.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All


Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All


Sponsored by

SAE International is a global association of more than 128,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries.

Read more

Up Next

More From The World's Largest Fleet Publisher