New York Times Digital Announces Partnership with Edmunds.com
New York Times Digital, the digital business unit of The New York Times Company, and Edmunds.com, Inc., an online consumer resource for automotive information, announced plans to launch an integrated, co-branded automotive resource on NYTimes.com that will be available in January 2003. The new offering at NYTimes.com/autos will deliver automotive research and transaction capabilities to readers, including vehicle information dating back to 1980, Edmunds.com True Market Value pricing, True Cost to Own projections and other tools. According to the companies, the Edmunds.com partnership represents the next phase of a redesign of NYTimes.com/autos that began early this fall with the incorporation of dealer listings from The Cobalt Group. The section currently offers users the ability to search used car inventory listings in their area, to connect with used and new car dealers, and to access comprehensive automotive coverage and current reviews from The New York Times. “This partnership with Edmunds provides us with a key component in the relaunch of our Autos channel,” said Jeff Moriarty, director of classified operations for NYTimes.com. “We’ve turned to Edmunds.com in recognition of its complete automotive solution that encompasses research, transactions and advertising – the three areas that constitute a successful online automotive venture.” “New York Times Digital has been a leader in the development of online news and information delivery,” stated Seth Berkowitz, vice president of business development for Edmunds.com. “We look forward to working with NYTimes.com to provide its audience with the best available automotive information and services.” About New York Times Digital
New York Times Digital is the digital business unit of The New York Times Company and includes NYTimes.com and Boston.com, as well as an archive distribution business. About Edmunds.com
Headquartered in Santa Monica, CA, Edmunds.com provides automotive information, tools and services for consumers covering all aspects of buying, selling, and owning a vehicle.