Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

GM's Blue-Light Special

November 7, 2002

General Motors has given competitors fits by using zero percent financing to create "everyday low prices" like those you find in discount stores. Now it is appropriating another cut-rate sales tactic:off-brands, according to Fortune magazine.GM plans next year to rename its popular midsized Chevrolet Malibu as the Classic, slash the price, and market it exclusively toeconomy-minded rental and corporate fleet buyers, according to Fortune.A similar strategy has been used for years by consumer-goods manufacturers and apparel makers that distribute store brands and factory-outlet merchandise at reduced prices, but it will most likely mark the first time an automaker hastried the strategy, Fortune said.
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