Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Big Three Market Share Plunges

December 4, 2002

Detroit automakers' share of the U.S. car and truck market eroded to its lowest level ever in November as Asian and European competitorscontinued to attract more American buyers, according to the Detroit News.Despite generous incentives, according to the the combined market share for the domestic brands of General Motors Corp., Ford Motor Co. and DaimlerChrysler AG's Chrysler Group fell to a record low of 58.8 percent last month, the News reported.Overall, U.S. light vehicle sales fell 12.8 percent, with Detroit automakers' recording an 18 percent decline, not including their foreign brands, such as Volvo and Saab. Asian automakers saw a small sales drop of 5.2 percent, while European makers posted a 0.3 percent gain.Several foreign auto companies, including Korea's Hyundai Motor Co. and Japan's Honda Motor Co., reported strong or record sales for the month, according to the News.
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