Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

GM Battles Image of Low Quality

December 17, 2002

General Motors Corp.'s top market researcher on Dec. 16 said the automaker must continue to use generous incentives and aggressive marketing to overcome consumer perceptions that the automaker's quality still lags behind rivals, according to the Detroit News.Paul Ballew called GM's reputation for building shoddy products dating back almost two decades a "legacy cost" that has not been completelysurmounted, despite documented quality improvements in recent years. "We are paying for sins of the past," Ballew said.Since the Sept. 11 terrorist attacks and in response to signs the United States economy and consumer confidence remain fragile, GM has unleashed a wave of rebates to spur sales. Other automakers have been forced to follow GMwith similar deals, according to the News.
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