Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Kelley Blue Book's Kbb.com Offers 'Research Updates' Via E-Mail

January 20, 2003

Kelley Blue Book, the online automotive resource for new vehicle research says it now allows consumers to obtain and review new auto information. Starting in January, consumers can sign up to receive free bi-weekly vehicle category 'Research Updates,' providing in-market car-buyers with information to help them with their vehicle decisions, from Kelley Blue Book and other automotive brands. According to the company, the Kelley Blue Book research team will provide the latest vehicle incentive data, consumer popularity ratings, vehicle reviews, recent news, as well as tips and advice when buying a new car. Additionally, KBB Research Updates will offer vehicle quality ratings from J.D. Power and Associates and Cost-of-Ownership details from IntelliChoice. Kelley Blue Book is also working with vehicle manufacturers and other automotive partners to bring additional customized content to the consumer on an opt-in basis. Consumers can choose to receive specific information from up to nine different Research Update vehicle categories on kbb.com.These categories include Sedan, Coupe, Convertible, Sporty, Wagon/Hatchback, Luxury, Sport Utility, Pickup, and Van/Minivan. "According to a recent study one in every four people who purchased a vehicle in the U.S. last year visited and obtained information from kbb.com," said, Stephen Henson, vice president of marketing and business development. "But when new information becomes available, such as a new incentive, the Research Update enables us to get that important data to car buyers without them having to come to our site for it." Each Research Update e-mail will have a short survey at the bottom where consumers can provide the company with feedback regarding the information they receive as well as an unsubscribe option once a consumer has purchased a vehicle. "We want to provide the consumer relevant and informative data to help them make more informed car buying decisions," said Amy Hedrick, manager of strategic initiatives at Kelley Blue Book, who is handling the Research Update e-mail program. "Letting consumers provide us with feedback regarding the research we send them will allow us to provide the most pertinent and valuable information possible." About Kelley Blue BookKelley Blue Book is a vehicle information resource, providing automotive research tools and up-to-date pricing on thousands of used and new vehicles. The company also offers objective vehicle pricing via products and services for both the auto industry and consumers, including the Blue Book Official Guide, software and the Internet.
Twitter Facebook Google+

Comments

Please note that comments may be moderated. 
Leave this field empty:
 
 

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

FleetFAQ

Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All

 

Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All

 

Sponsored by

The National Truck Equipment Association (NTEA) is an association formed to provide technical information and a range of member services for companies and organizations involved in the work truck marketplace.

Read more

Up Next

More From The World's Largest Fleet Publisher