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2004 Dodge Ram SRT-10 Introduced

February 13, 2003

According to DaimlerChrysler, the 2004 Dodge Ram SRT-10 draws heavily on the Dodge tradition of producing powerful trucks with astrong sense of style. The company says the Ram SRT-10’s features were sculpted using DaimlerChrysler’s new wind tunnel, and with a nod to theDodge Ram NASCAR truck series entry.“Our theme was to add muscle where it was needed, not unnecessaryadornment,” said Trevor M. Creed, senior vice president, Design, ChryslerGroup. “We spent a lot of time in the wind tunnel with the Ram SRT-10, sothat is why you see a deep front fascia with a splitter and a subtle rearwing. In fact, we have managed the aerodynamics of the Ram SRT-10 to givethis vehicle performance more befitting a sports car than a truck. The rearwing is not only functional, providing a reduction in lift, but it alsoprovides a reduction in drag, which is a rarity for a wing.”The company says the most noticeable exterior feature of the new 2004 Dodge Ram SRT-10 is aunique hood that features a wide power bulge and scoop sitting atop thesignature cross-hair grille. The Dodge Ram SRT-10 is available in black, red andsilver only. The updated Ram lines of the Ram SRT-10 provide a look ofmachined elegance with a lower, and even bolder, stance than the standardRam. The Ram SRT-10 rides on unique 22-inch polished aluminum “Viper-style”wheels, the largest wheels available on production pickup, according to the company.“There is a slightly understated air about the SRT-10, especiallyconsidering its performance potential,” said Rick Aneiros, vice president,Truck Design. “But as powerful as the overall theme of the Ram SRT-10 is,we were determined not to make this another boy racer truck. We addedfunctional aero tweaks to deliver a truck that can handle 150 mph-plusspeeds. Its true design identity is found in the unique details, such asthe red brake calipers visible behind the new 22-inch wheels, the meshgrille covering the air intakes and the lowered stance. The SRT-10 isinstantly recognizable as something different from Ram, more powerful butwith subtle detailing. It means business.”“We wanted to capture the feel of a sports car without sacrificing thesafety, utility and luxury afforded by the standard Dodge Ram,” said MarkTrostle, design manager, Truck Exterior and Interior Studios. “The carbonfiber trim on the leather steering wheel, satin silver center console andinterior door handles and the unique door trim panels differentiate theSRT-10 from the standard Ram and create an environment that enhances thesport/performance feel of this truck.”
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