Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Chrysler Group Celebrates 10 Millionth Minivan

February 13, 2003

The Chrysler Group, in celebration of producing its 10millionth minivan, has announced a sweepstakes and contest to give awaytwo "Ultimate Minivans" -- uniquely customized versions of the company'sChrysler Town & Country and Dodge Grand Caravan minivans. Both vehiclesdebut at the 2003 Chicago Auto Show, opening to the public on Friday,February 14. Afterward, they are scheduled to go on display at auto showsin Cleveland, Atlanta, Dallas and New York."To produce 10 million units of one vehicle model is phenomenal, even forthe company that invented the minivan," said George E. Murphy, senior vicepresident, Global Brand Marketing, DaimlerChrysler. "To commemorate thismilestone, we created two ultimate minivans that consumers around thecountry have the opportunity to win."Among the features shared by the Chrysler and Dodge Ultimate Minivans are avideo gaming system, an in-dash GPS Navigation System, a Sirius satelliteradio, an Alpine Surround Sound Stereo with Infinity speakers andsubwoofers, BlueTooth technology and a portable hot/cold storagecompartment.More than a dozen features are unique to each minivan. For example:The Ultimate Town & Country Vacation Edition Minivan has custom "PearlDiamond" paint, dual headliner-mounted video screens for DVD viewing andin-vehicle gaming, dual sunroofs, a color-matched trailer, a cappuccinomachine and adjustable Dream Wing headrests.The Dodge Grand Caravan ES AWD Family Fun Machine Minivan has custom "CandyApple" red paint with removable graphics, four headrest-mounted videoscreens for DVD viewing and in-vehicle gaming, walkie talkies with acharging unit, a juice box dispenser in a moveable/removable console,wet/dry vacuum with a charging unit, and a Porta Potty.Entry forms for the Chrysler sweepstakes will be available online atwww.travelandleisure.com\chryslersweepstakes starting February 28, and inthe April issue of Travel & Leisure magazine. The Grand Prize is theUltimate Town & Country Vacation Edition Minivan. Five second placewinners will receive a family vacation trip for four to one of fivevacation destinations in the U.S.The Dodge contest is based on "Magic Minivan Moments." Entrants are askedto write a short essay describing a special family moment, incident oradventure involving their minivan. Ladies Home Journal will select thewinner. In addition to the Dodge Caravan ES AWD Family Fun MachineMinivan, the winner will be profiled in Ladies Home Journal and receive afour-day/three-night stay at the Wyndham Palace Resort in Orlando, Fla.,for three consecutive years.The Dodge contest began February 11. Entry forms are available atwww.lhjpromo.com/MagicalMinivanMoments via Dodge.com. Information on howto enter is also available in the March and April issues of Ladies Home Journal, and the April issues of Parenting, Parents, BabyTalk, Family Fun,House and Garden, House Beautiful, Nick Jr. and Scholastic Parent.Individuals can also enter the Chrysler sweepstakes and the Dodge contestat the five auto shows where the vehicles will be displayed.The deadline for both promotions is April 30.In 1983, the former Chrysler Corporation introduced the first "minivan."In 1990, this was followed by the first luxury minivan with theintroduction of the Chrysler Town & Country model. Since 1983, theChrysler Group says it has sold nearly 10 million minivans worldwide, introduced 50minivan-first features, and earned more than 150 awards industry-wide.
Twitter Facebook Google+

Comments

Please note that comments may be moderated. 
Leave this field empty:
 
 

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

FleetFAQ

Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All

 

Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All

 

Sponsored by

Ron Shoemaker founded Flexco in 1992.

Read more

Up Next

More From The World's Largest Fleet Publisher