Serves the Commercial Small Fleet Market of 10 – 50 Vehicles

Survey Rates Car Owners Feelings About Their Vehicles

February 12, 2003

A survey of 1,000 US car owners commissioned by the International Carwash Association (ICA) reveals that 90 percent of all car owners sing in their cars and some 60 percent hold conversations with their cars. Perhaps most astonishingly of all, some 84 percent of respondents admitted feeling affection or emotion for their cars. Some of America's 'car love' habits are: 90 percent of all car owners sing in their cars.60 percent hold conversations with their cars.50 percent of car owners have kissed or "made out" in their cars.27 percent have made love in their cars.27 percent give their cars "pet" names.20 percent hold meetings in their cars.10 percent got engaged in a car, or knew someone else who did. The survey also found that although 62 percent of car owners believe car appearance is essential, 53 percent of car owners wash their cars less than once a month -- and 16 percent never wash their cars. These dirty car owners are labeled 'car slobs' by the ICA.
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