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Nissan Launches Spanish-Language Website

April 14, 2003

Nissan North America has launched a Spanish website with features mirroring the English version, according to the company.In a statement the company said the launch of the site supports its “commitment to diversity and inclusion” and notes that, according to the US Census Bureau, the Hispanic population grew by 60 percent in the last decade making Hispanics the largest ethnic minority group in the nation."The Hispanic market represents a significant portion of our customer base and we want to provide the right tools to help our customers gain easy access to Nissan products and information," said Samuel Lopez, the manager of Hispanic interactive marketing for Nissan.
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